Best Social Media Platforms for your Business

In this Blog you will learn about Best Social Media Platforms for your Business, that will always help you for the rapid growth and advertisement of your Business.

Best Social Media Platforms for your Business

There are social media platforms where everything and everyone is available, including those for connecting people with shared interests, similar hobbies, censuses, and much more. The fact is that there are a lot of social networking sites out there, and your time can be better spent focusing on sites that get a lot of traffic. Of all the social networking sites out there, the 4 best social media platforms for your Business regarding most active monthly users include:

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn

1. Facebook

            Facebook is the world’s most popular social network. Because of this, you can find anyone on Facebook, as long as they have access to the Internet. That means almost everyone in your customer company has a Facebook account, which is why it is a top business communication site. With a wide range of attractions, Facebook gives you the opportunity to turn your customer base into a community. You can share behind the scenes looks at your company, new deals on your services, and more by creating a simple Facebook page.

Daily Active Users of Facebook

                During the second quarter of 2020, Facebook has reported almost 1.79 billion daily active users and 2.7 billion monthly active users.

Why Use Facebook?

  • Monitor your competitor’s top posts.
  • Download your Facebook history for business analytics.
  • Tag personal profiles to get more posts engagements.
  • Pin posts to the top of your timeline to enhance visibility.
  • A great place to interact with your clients once you’ve caught their attention.
  • Many companies opt to create private groups where paying customers can join, interact, and have a personalized experience with the brand.
  • One of the best ways to find your target audience, build an email list, and get new customers.

Pros

  • Massive audience reach
  • Targeted advertising
  • Great for customer interaction
  • Powerful analytics

Cons

  • Ads require much budget
  • Takes consistent engagement
  • Least control if page gets suspended

2. Instagram

Instagram is a fully visible platform. Unlike Facebook, which relies on both text and images, or Twitter, which relies on text alone, the sole purpose of Instagram is to enable users to share photos or videos with their audience.

Daily Active Users of Instagram

There are nearly 500 million daily active users of Instagram. Half of the monthly active users on Instagram are logging in daily and actively engaging on the platform.

Why Use Instagram?

  • More businesses and consumers joining every day.
  • Easy to target your audience.
  • Visual marketing features prove advantageous.
  • Build-up user generated content.
  • Reveals in-depts insights about your audience.

Pros

  • Much appealing visual aspects
  • More popular among those who love photography and videography
  • Especially created for mobile

Cons

  • Needs tight posting schedule
  • Less features for posts than Facebook
  • Tight upper and lower bound

3. Twitter

Twitter is a social networking platform through which people coordinate using a message called Tweet. Its basic purpose is to create digital connection between people to express their thoughts. It connects a single person to millions of people around the word and it’s a superb source for news today.

Daily Active Users of Twitter

Twitter has tremendous monthly active users (330 Million) and 145 million daily active users.

Why Use Twitter?

  • As twitter has millions of active users and its tweets get engagements rapidly through tweets and retweets.
  • Twitter provides free engagements using ‘@’ and ‘#’.
  • Twitter is getting popular with academies, businesses, companies, policymakers and students.
  • Twitter ads focused on objectives and target potential customer.
  • Twitter shares your message with target audience on their interest base if you spend some money on ads.
  • By using “Paid Per Tweet” strategy anyone can reach to top twitter users.
  • If you want to start business on twitter, you must need a killer twitter profile that best describes of who you are? What you sell? And a nice too the point description of your business.
  • Reading news on twitter is directly proportional to save time as Twitter tweet has 280 characters limit but you miss details.

Pros

  • Has more educated young generation
  • Less and straight to the point content
  • Ads have more success than Facebook
  • Best for brand awareness

Cons

  • Less popular than Facebook
  • Shortness of updates
  • Fake accounts

4. LinkedIn

LinkedIn is the world’s largest professional social networking platform. You can find interest-based jobs, can connect to people having experience in your job field and you even can build your skills by different courses that LinkedIn provides you. Basic purpose of LinkedIn is to connect professionals from around the world.

Daily Active Users of LinkedIn

LinkedIn has 706+ million users in more than 200 countries and 260 million monthly active users.

Why Use LinkedIn?

  • If you think a LinkedIn account is important then you are wrong. Instead, a complete LinkedIn profile connects you with more opportunities than just having an account.
  • Mostly recruiters not only see Resume but your LinkedIn account too. Your LinkedIn profile must include a unique clear picture of your face, information about your education, skills and your relevant experiences.
  • Moreover, you can have recommendation from your connections, which will help you in your interviews.
  • You can be get hired for jobs.
  • LinkedIn increases career opportunities and professional connections with customers.
  • Updating profile can increase opportunities.
  • You can create a business page on LinkedIn.
  • For having more engagements use keywords in business page description and ‘#’ for creating tags.
  • Best platform for writing blogs and getting useful reviews from professionals.
  • LinkedIn has premium plans, through these plans LinkedIn connects you to find more professional people that allows you to message them directly, which isn’t possible in free mode.
  • Advertising on LinkedIn gives you opportunity to reach ideal customers.

Pros

  • Best for career opportunities
  • Professional environment
  • Provide reach to your website and blog if you add link in your posts
  • Easy to find concerned professionals
  • SEO (Search Engine Optimization) based environment

Cons

  • Fake accounts on LinkedIn can affect more than other social platforms
  • Incomplete profile gets fewer recommendations that results in creating a career gap
  • Free and premium versions create difference
  • You can only message your 1st degree connections for free

Importance of Social Media for your Business

There is no longer a question that social media is a necessary marketing tool for all businesses that want to stay relevant and visible in today’s busy online world. In fact, 92 percent of advertisers say that social media has helped to increase exposure, which means that if you do not use social media to the full, you are missing out on a great opportunity. But getting started can be difficult, and even something as simple as choosing a social platform can be much harder than you think. There are thousands of social networks to choose from, but the good news is that you can start by limiting yourself to the most popular and widely used platforms.

Anxious About What’s Next?

In our upcoming blogs related to Best Social Media Platforms, you will be able to learn about:

  • Key business features of Facebook
  • How to increase your followers on Instagram
  • Importance of using hashtags in your content

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